Text

Business Research Methods Twelfth Edition

---

Part 1 : Introduction to Business Research
- Research in Business
- Ethics in Business Research
- Thinking Like a Researcher
- The Research Process : an overview
- Clarifying the Research Question Through Secondary Data and Exploration
Part 2 : The Design of Business Research
- Research Design
- Qualitative Research
- Observation Studies
- Experiments
- Surveys
Part 3 : The Sources and Collection of Data
- Measurement
- Measurement Scales
- Questionnaires and Instrument
- Sampling
Part 4 : Analysis and Presentation of Data
- Data Preparation and Description
- Exploring, Displaying, and Examing Data
- Hypothesis Testing
- Measure of Association
- Presenting Insights and Findings : written reports
- Presenting Insights and Findings : oral presentations

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

650.07 COO b

Penerbit

New York : McGraw-Hill., 2014

Deskripsi Fisik

21,5 x 27,5 cm; xxvi + 692 hlm

Bahasa

English

ISBN/ISSN

978-1-259-07095-2

Klasifikasi

650.07

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

-

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar