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Consumer Behavior : building marketing strategy (Twelfth Edition)

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Part 1 : Introduction
- Consumer Behavior and Marketing Strategy
Part 2 : External Influences
- Cross-Cultural Variations in Consumer Behavior
- The Changing American Society : values
- The Changing American Society : Demographics and Social Stratification
- The Changing American Society : Subcultures
- The Changing American Society : Families and Households
- Group Influences on Consumer Behavior
Part 3 : Internal Influences
- Perception
- Learning, Memory, and Product Positioning
- Motivation, Personality, and Emotion
- Attitudes and Influencing Attitudes
- Self-Concept and Lifestyle
Part 4 : Consumer Decision Process
- Situational Influences
- Consumer Decision Process and Problem Recognition
- Information Search
- Alternative Evaluation and Selection
- Outlet Selection and Purchase
- Postpurchase Processes, Costumer Satisfaction, and Costumer Commitment
Part 5 : Organizations as Consumers
- Organizational Buyer Behavior
Part 6 : Consumer Behavior and Marketing Regulation
- Marketing Regulation and Consumer Behavior

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 HAW c

Penerbit

New York : McGraw-Hill., 2014

Deskripsi Fisik

20 x 25,5 cm; xxvii + 772 hlm

Bahasa

English

ISBN/ISSN

978-981-4607-53-7

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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