Part 1 : Introduction to Business Research - Research in Business - Ethics in Business Research - Thinking Like a Researcher - The Research Process : an overview - Clarifying the Research Question Through Secondary Data and Exploration Part 2 : The Design of Business Research - Research Design - Qualitative Research - Observation Studies - Experiments - Surveys Part 3 : The So…
Pembahasan buku ini: 1. Pengantar Penelitian Bisnis 2. Desain Penelitian Bisnis 3. Sumber dan Pengumpulan Data