light but slap * simple * motivate * ringan–berbobot * touching * ada pesan di balik hal sederhana sekalipun * ringan–mudah dicerna * original & consistent * menyentil * ide sederhana, makna mendalam * ringan–mencubit * enlightening * “aha!” everywhere * membumi * inspiratif * sederhana–menohok * bikin bergidik sanubari * jujur * kupas keseharian * unik, edukatif, berani * tajam, me…