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Consumer Behavior : building marketing strategy (Twelfth Edition)
Part 1 : Introduction - Consumer Behavior and Marketing Strategy Part 2 : External Influences - Cross-Cultural Variations in Consumer Behavior - The Changing American Society : values - The Changing American Society : Demographics and Social Stratification - The Changing American Society : Subcultures - The Changing American Society : Families and Households - Group Influences on C…
- Edisi
- -
- ISBN/ISSN
- 978-981-4607-53-7
- Deskripsi Fisik
- 20 x 25,5 cm; xxvii + 772 hlm
- Judul Seri
- -
- No. Panggil
- 658.8 HAW c
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
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Geografi dan Sejarah